In this contributed article, OnlyBoth CEO Raul Valdes-Perez discusses the topic of “fencemarking” to uncover valuable data insights. Fencemarking involves subtly different reasoning from benchmarking.
from insideBIGDATA http://insidebigdata.com/2016/12/23/fencemarking-vs-benchmarking-how-to-uncover-insights-using-both-methods/