What’s In It for Me? What Banks Gain By Enabling Customers To Get Value From Their Data

In this special guest feature, Jeff Brown, Vice President in the banking and financial services practice at Genpact, discusses that in order to compete in a digital-first world, financial institutions must use the data they have to create better customer experiences. Any customer will tell you the bank’s effort here is lacking, but the conversation now happening is how banks can enable customers to monetize their own data for the customer’s benefit, without stepping on privacy laws.

from insideBIGDATA https://insidebigdata.com/2017/06/05/whats-banks-gain-enabling-customers-get-value-data/

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