According to a 2016 study from IBM regarding the costs of data breaches and loss, the average consolidated cost moved from $3.8 million to $4 million. On a granular level, the study also found the costs for each lost or stolen record containing sensitive and confidential information increased from $154 to $158. The stakes are high for companies to properly manage their data, as loss and data exposure can ruin a firm’s reputation with customers and partners.
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from CSO Online Data Protection http://www.csoonline.com/article/3198087/data-protection/5-common-ways-businesses-lose-valuable-data.html#tk.rss_dataprotection