In the world of big data, a major goal for most enterprises is to maximize the value of its customer data in order to gain a 360 degree view of the customer. Most customer data, however, are housed in separate data silos. While each data silo contains important pieces of information about your customers, if you don’t connect the data into a single view, you’re only seeing portions of the customer equation.
from insideBIGDATA http://insidebigdata.com/2017/05/23/data-integration-improve-customer-experience/
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