Unlocking the Power of First Party Data

Click to learn more about author Jason Lark. The popular sentiment is that ‘data is king’, and it’s not exactly wrong – but when it comes to customer data, marketers should always follow the rule of quality over quantity. Data can be valuable for your business, but only when it’s actionable and its insights can be […]

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from DATAVERSITY http://www.dataversity.net/unlocking-power-first-party-data/

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